Best Value Trainer

I teach sales, bid, delivery and project managers in ICT, construction and services how to identify, optimise and utilise expertise in the supply chain so they get better clients and more of them

Anneke van Abeelen A+ gecertificeerd Best Value Expert

Mijn experience in coaching vendors per phase of the ‘Best Value’ model

Selection (>55% conversion): 78x times
Clarification (100% awarded): 18x times
Execution (100% completed): 18x times

I am co-founder of one of few European training agencies accredited for training and certification on 'Best Value'

Recognize this?

Are you a sales manager or project manager struggling with

  • high sales cost, low sales conversion rate
  • writing winning bid proposals
  • operations team cannot deliver winning bid proposal
  • too many project deviations mainly caused by your subcontractors
  • getting clients off your back while managing the project risks they have caused


Struggling with making clear to prospects or clients you deliver them Best Value is not what you want: life should be easier for you as an expert vendor.


Here´s the solution

As a certified Best Value trainer and coach I can help you

  • form a  ‘winning team’;
  • making clear to your clients your expertise delivers them Best Value at the lowest cost;
  • prevent clients from micro-managing by being pro active and creating a transparant environment
  • reduce waste by mitigating risks you cannot control, to safeguard your profit and keep your clients happy


I teach sales, bid and project teams

how to apply a 'Best Value' approach to what benefits them most

My clients are expert vendors in ICT, construction and services

They want to learn how to win prestigious bids with verifiable high performance claims


They want to show their clients they can serve them best and will deliver them Best Value at the lowest cost with high profit


They want clients to give them more space in doing what they do best

Stand strong as a high performing expert: get better clients and more of them

the 'Best Value' approach

The Best Value technology is licensed out of Arizona State University.  It is a methodology to identify expertise, preplan projects and minimise risk by using measurements and transparency. There are few European training agencies who have licensed in the technology and are accredited for education and certification of ‘Best Value’. Best Value Experts Academy is one of them.

Adopting a 'Best Value' approach is simple

1. Let smart people use their expertise  2. Preplan projects from beginning to end while identifying potential risks and measures to mitigate them  3. Measure performance as well as any deviation from the plan
As a fully certified and accredited trainer and coach I can help you adopt a ´Best Value mindset´, so you can deliver Best Value to your environment and verifiably create succes for your clients as well as for your own business.

Best Value Trainer

Anneke van Abeelen is founder of Best Value Trainer, Best Value Experts and co-founder of Best Value Experts Academy, licensed and accredited Best Value training agency.
From 2013 and on I teach sales and project teams in (mainly) construction and IT industry how to make the Best Value paradigm shift. As a Best Value trainer I have trained over 600 persons and have coached teams on 75+ Best Value projects now.

With 15+ years of strategical procurement experience in numerous organizations, I found in 2010 the Best Value approach is just what the supply chain needs to, in long term, create sustainable economical growth in a societal responsible way. I was the first person in the Netherlands to use Best Value for a multi-year service maintenance contract.

In 2012 I was part of the core team Best Value Procurement of Ministry of Transport, the leading organization in Best Value in the Netherlands. In that same year the Best Value Certification Board Netherlands was launched: I was one of the first members.

Discover how you can clearly show you are the Best Value vendor in written bid proposals
Know how to align your subcontractors and project team members to contribute to winning bids and a succesful project execution
Learn how to prevent your clients from micro-managing you so can visibly increase performance and keep your profits
Develop skills to stay in a pro-active expert role and build your performance metrics to leverage your expertise

A+ certified Best Value trainer

Best Value Trainer is a trademark of InZicht | Manestraat 3 | 6015 RD Neeritter | The Netherlands | CC nr 30224839 | +31645792692